Effective Date: September 7, 2026
Morgue Valentine (“Morgue Valentine,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://morguevalentine.com (the “Website”), purchase products, create an account, submit content, contact us, subscribe to our newsletter, or otherwise use the Website. Morgue Valentine is the public-facing name and brand under which the Website operates. We may update this Privacy Policy from time to time. The updated version will be posted on the Website with a revised effective date. For privacy questions, requests, or complaints, please use our Contact page.
Information We Collect
Depending on how you use the Website, we may collect:
- your name;
- email address;
- billing and shipping information;
- telephone number, if provided;
- account information;
- order and transaction information;
- information submitted through contact forms;
- newsletter subscription and confirmation information; and
- information you voluntarily provide through story submissions, reviews, photographs, artwork, audio, video, or other content.
We may also automatically collect technical information such as your IP address, browser and device information, operating system, pages viewed, referring pages, access times, and security or diagnostic information.
How We Use Personal Information
We may use personal information to:
- process, fulfill, ship, and support orders;
- process payments;
- provide customer and account support;
- respond to inquiries;
- administer newsletter subscriptions and send marketing communications where permitted by law;
- receive and manage story submissions and other voluntarily submitted content;
- operate, secure, maintain, and improve the Website;
- prevent fraud, spam, abuse, and unauthorized activity;
- maintain business, accounting, tax, and transaction records;
- comply with legal obligations; and
- enforce our Terms of Service and protect our rights, property, users, and services.
We do not use personal information for purposes materially incompatible with those described in this Privacy Policy unless permitted or required by law or additional notice is provided where required.
Lawful Bases Where Applicable
Where applicable privacy laws such as the EU or UK GDPR apply, we may process personal information based on contract, legal obligation, legitimate interests, or consent, depending on the purpose and circumstances. Where consent is the applicable legal basis, you may withdraw it at any time, subject to applicable legal or contractual limitations.
Payments and Third-Party Service Providers
Payments are processed through third-party payment providers made available through the Website. These providers may collect and process payment, billing, authentication, and transaction information necessary to complete a purchase. Morgue Valentine generally does not store complete payment-card numbers on its own systems. We may also use third-party providers for website hosting, technology, email and newsletters, security, customer support, shipping, fulfillment, and product supply. These providers may receive information reasonably necessary to perform their services.
Products, Suppliers, and Fulfillment
Products sold through the Website may include Morgue Valentine-branded merchandise as well as products sourced from or supplied by third-party manufacturers, vendors, suppliers, or fulfillment providers. Where necessary to process and fulfill an order, we may provide such providers with information including your name, shipping address, order details, and other information reasonably necessary to complete the order and delivery.
Cookies and Similar Technologies
The Website uses cookies and similar technologies for functions such as shopping carts, checkout, customer accounts, sessions, security, and fraud prevention. Third-party services used by the Website may also use cookies or similar technologies. Where applicable law requires consent for non-essential cookies or similar technologies, we will obtain consent as required by law. You may manage or restrict cookies through your browser settings. Disabling certain cookies may affect Website functionality. If you choose the “Remember Me” option when signing in, a persistent authentication cookie may be used to keep you signed in on that device for a longer period.
WooCommerce and Analytics
We use WooCommerce to operate our online store and WooCommerce Analytics to understand store activity and performance.
Google reCAPTCHA
The Website uses Google reCAPTCHA v3 to help detect and prevent spam, automated activity, abuse, fraud, and unauthorized use. Google may process technical and interaction-related information in connection with reCAPTCHA, including information relating to your browser, device, IP address, and interactions with the Website. reCAPTCHA may also use cookies or similar technologies. Google’s own privacy policy and applicable terms apply to Google’s processing.
Story Submissions and User-Submitted Content
If you voluntarily submit a story, review, photograph, artwork, audio, video, or other material, we may collect the information included with that submission. If you provide a pseudonym, username, Discord username, social-media handle, photograph, voice recording, or other identifying information with a submission, that information may be used, credited, displayed, or published in connection with the submitted material where permitted by our Terms of Service and applicable law. Please do not submit passwords, payment-card information, government identification numbers, medical information, or other unnecessary confidential information through the Website.
Newsletter and Marketing
If you subscribe to the Morgue Valentine newsletter, we collect your email address and information necessary to maintain your subscription and record your confirmation. Our newsletter uses double opt-in, meaning you must confirm your email address before becoming subscribed. You may unsubscribe from marketing communications at any time using the unsubscribe mechanism provided in the communication. Unsubscribing from marketing communications does not prevent necessary transactional, order-related, account, security, or legal communications.
How We Share Personal Information
We may disclose personal information when reasonably necessary to provide our services, process or fulfill orders, maintain security, comply with law, or protect our rights. Depending on how you use the Website, information may be disclosed to payment processors, shipping and fulfillment providers, product suppliers, hosting and technology providers, email and newsletter providers, security providers, customer-support providers, professional advisers where reasonably necessary, and government authorities or other parties where required or permitted by law. We do not sell personal information for monetary consideration and do not share personal information for cross-context behavioral advertising.
Social Media, Discord, and Third-Party Services
The Website may contain links to Morgue Valentine’s social-media accounts, Discord, and other third-party websites, platforms, or services. When you visit or interact with a third-party service, that service may collect information according to its own privacy policy and terms. Morgue Valentine does not control and is not responsible for the privacy practices of third-party services.
Data Retention
We retain personal information only for as long as reasonably necessary to provide services, complete and document transactions, maintain appropriate business records, resolve disputes, prevent fraud and abuse, maintain security, comply with legal obligations, and protect our rights. Newsletter information may generally be retained until you unsubscribe or until it is no longer reasonably necessary for the purposes for which it was collected. We may retain limited information necessary to maintain an unsubscribe or suppression record. When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal, accounting, tax, security, fraud-prevention, and operational requirements.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse. The Website uses HTTPS/SSL and other security measures where available and appropriate. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
International Processing and Transfers
Morgue Valentine operates from the United States and serves customers internationally. Personal information may therefore be processed, stored, or accessed in the United States and other countries where our service providers operate. Where applicable law requires safeguards for international transfers, we will use legally permitted mechanisms or appropriate safeguards. If Morgue Valentine or the business through which the Website operates is sold, merged, reorganized, transferred, or otherwise involved in a business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
Privacy Rights
Depending on where you live and which privacy laws apply, you may have rights concerning your personal information, including rights to:
- access personal information we hold about you;
- request correction of inaccurate information;
- request deletion, subject to applicable exceptions;
- object to or request restriction of certain processing;
- request portability where required by law;
- withdraw consent where consent is the applicable legal basis; and
- lodge a complaint with an applicable privacy or data-protection authority.
California residents may have additional rights under applicable California privacy laws, including rights concerning access, correction, deletion, and certain sales or sharing of personal information. Morgue Valentine does not sell personal information or share it for cross-context behavioral advertising. Where required by applicable California law, we will honor recognized opt-out preference signals, including Global Privacy Control. Individuals in the European Economic Area, United Kingdom, Canada, Australia, and other jurisdictions may have additional rights under applicable local privacy laws. We may request reasonable information to verify your identity before completing certain privacy requests.
Children’s Privacy
The Website and services are intended for individuals 18 years of age or older, consistent with our Terms of Service. We do not knowingly seek to collect personal information from children where collection is prohibited by applicable law.
Legal Disclosures
We may disclose personal information when reasonably necessary to comply with a subpoena, court order, legal process, government request, regulatory requirement, or other legal obligation. We may also disclose information when reasonably necessary to investigate or prevent fraud, security threats, unlawful activity, abuse, or harm, or to protect our legal rights and property.